5/26/2023 0 Comments Teisco del ray serial numbersSometimes this was a name associated with a particular business. Many were sold in department stores such as Sears, Montgomery Ward, and Woolworth. Teisco guitars were affordable and sold in the twenty to one-hundred and fifty dollar range during an era when the average salary of a family in the United States was less than $5,000 a year. In 1965 a new Fender Stratocaster cost $200, so Teisco seemed to be a great alternative for many families of budding rock stars. Many Teisco guitars were purchased by importer named Jack Westheimer, and his Chicago company W.M.I., then wholesaled to one of the aforementioned retailers. Those guitars sold under the Kent brand name were imported by Bugeleisen and Jacobson of New York. Rose Morris Music imported Teisco guitars. The Teisco guitar bodies were generally thinner than domestically produced guitars. The pickups were not nearly as advanced as those of U.S. G uitarist Ry Cooder, has replaced the pickups on several of his guitars with Teisco pickups.
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